Please see in other instructions Essay Example | Topics and Well Written Essays - 2500 words

Please see in other instructions - Essay Example One of their more recent forays happened to be one into the financial industry, specifically in the form of Virgin Money plc which, at 17 years old, is still relatively new to this industry. Regardless, it was able to achieve a respectable level of success, if its global expansion in the turn of the millennium is anything to go by. Whatever complaints people might have about the level of customer service, Virgin Money plc must have at least halfway decent services if it has managed to go on operating for the past 17 years. have been getting mixed reactions from clients. Indeed, there are firsthand accounts on various forums and review sites on the internet that tell of the quality of Virgin Moneys services, not all of which are flattering. This being the case, it may be worth examining the customer service management approach taken by Virgin Money. The paper shall first provide a brief, 2-page history of Virgin Money, before introducing the concept of customer relations management - sometimes called customer services management - and how it applies to this firm. An explanation on the groups findings on the matter comes next, as well as on the methods used to obtain data. Rounding the study off is the conclusion, which includes recommendations as to how Virgin Money can improve on its customer service. Virgin Money was established as Virgin Direct by Richard Branson in 1995, and has always been owned by the Virgin Group. Based in the UK, this company deals primarily in banking and other financial services, and has been known as a pioneer of index tracking in its introduction of Personal Equity Plans at relatively affordable prices. Since it expanded its services worldwide early on in the past decade, the company went on to achieve even greater levels of success (BBC News, 2011). As with all companies, Virgin Money had tender beginnings of its own, having first been launched in partnership with Norwich Union in 1995 as Virgin Direct Personal Financial